How To Use ‘Trust Badges’
People want to know they are safe buying from you. So 'show' them they are.
The customer has already made up their mind about the purchase. All they need is a little reassuring nod before they enter that all-important checkout stage.
Any small message or safety logo can boost customer’s confidence.
A great one to have is a google trusted store icon on your site.
Take Express Watches (a UK based online watch retailer) for example. They ran a simple A/B test by replacing an image that initially said ‘Never Beaten on Price‘ to ‘Seiko Authorized Dealer Site‘. And do you know what happened? It registered a whopping 107% increase in sales!