[This model 'The Add10 Growth Curves' is my own model. Feel free to use it but refer to it as 'Gollan Growth Curves' and site this page. thanks :)]
In this episode, you will learn the four key growth curves of scaling your business and you'll get a PDF download right from my blog. Let's get into it.
Hi there and welcome. My name is Casey Gollan and welcome to episode number nine of The #ADD10GROWSHOW. Today, I'm gonna take you to the Add10 growth curves and that has been good for me.
Pretty happy with how things have been going. Kid's good, they keep me up at night which is when you got a nine weeks old and then that's how it is and then you got this three-year-old that just don't want to listen and it's all a lot of fun. So hopefully you guys are all good. Let's get into the show.
Alright. So, I wanna take you through this four growth curves and what I want you to do if you've been watching the show so far, you'll be learning how you use your money, how you use your time, and how you use your team.
Now you put all of those together and then you spot where you are in Add10 progression chart which was episode seven then you could see how you can move to the next levels.
And then with the accelerator that we just went through in the previous episode you'll learn how you can accelerate your growth and how you can quickly move through all those different fine points that we've been talking about to the series so far.
And then that puts us on to the growth curves model where you, what I'll do is, I'll describe different growth curves to people around and then you'll be able to identify where you are on.
And then with the progression chart, with the accelerator network, you can learn how to move from one particular growth curve onto another one that is preferrable for you. Let's get into it.
Okay, so what I've got here is X and Y axis and usually what happens here is clients working without me and then the intersecting point here is when they start working with me and then we get them onto a growth curve. So let me go through them.
The first one that we are gonna talk about here is just the takeoff. This is where a business at this line here. This is the 45 degree angle. This is called the takeoff and this is where business is just consistently executing. That's the underlying concept behind a business.
They just continually executing so they are getting the growth that they're after. So basically you got the strategy and execution. The strategy is on what to do and execution is actually doing it.
So a lot of these growth curves are affected by the execution part of strategy and execution. 'Coz knowing what to do is one thing, execution is the other. And so if you gonna get a lot of growth you've obviously wanna work on both, knowing what to do and then actually getting it done.
And then as you progress at the progression chart that I talked about, the execution when you first start off and you go from here to here, from nowhere to where you are probably right now, a lot of execution was probably done to you. And then to go from where you are to where you wanna be isn't gonna necessarily be the same things you did.
So what got you from here to here is not necessarily gonna get you to the way you wanna go and so you need to change some things. It could be adding more team in, it could be getting more infrastructure, it could be a whole bunch of different things which can be very scary.
So, on the take off growth curve, this is the underlying concept that you are continually executing. And the problem with that is you need to be patient because it is not that sexy and it's a lot of work particularly when you are going through the sole proprietor and the manager professional stages.
And you are building up to leadership. It could be a lot of work on you and this is where you want to speed it up so you can get a new flection from it because you need to start leveraging people and systems/technology.
So to move it away to get a little bit more sexy 'coz the results that you are feeling that you are getting at, that great. So for example, a client that come to me was BigCommerce. When we first worked with them that was consistently executing and we are getting this takeoff curve which was great for them.
So they came to me. They continually executing, then I continually executed and then things went like that. So that was on take off curve and then I went on to a launch where they actually just went through the roof and that is because I got this letter and they started leveraging.
How they leverage? They started employing really good people to help their things in their business. And I moved from that manager level in the progression chart up to the leadership level where they built a team that builds the business. And that is how you can move off that growth curve.
So if you are in that growth curve right here, the antidote or solution is to leverage through people and through system. And to do the people thing, obviously, you gotta learn how to build a championship team that can build your business.
It's very easy to hire people but to get the people that you hired to do great things, that's a big gap sometimes. Anyway, so that's the takeoff curve.
Now the next one is the launch curve. This is this one right here. So the client could be going along and doing a lot of things right but hasn't just clicks. And that could be they are doing ad hoc marketing and all of a sudden we get them into automated marketing and marketing through all the different channels at world class levels.
All of the sudden, guess what's gonna happen to the business? Boom! So if a business has got a little in our team, little on our marketing it's very easy to fix and to get them to go through a launch curve.
'Coz if you can hire the right top people to build the business, take marketing on them and put automation in the place using the right strategies that market your business, boom! You can just explode this one out here.
So for example, my client come to me, Justin Trudeau from Aqua Vista Glass in Queensland. Now, he had built, he was continually executing. Actually, he was doing a bit of a take off curve before me. Now, this section here is BC that's Before Casey, this is AC, After Casey.
So, he was doing pretty good things, you know. His business was going well. He got to about $60,000 a month. But then what do we do? Because his growth curve wasn't, his business wasn't fully utilised, what we needed to do?
He'd been around a lot of people. This just goes back to his accelerator group or his community. And the support that he was getting was they were saying to him "You can't do this. You can't do that". He was around people that, well, less than what he was in terms of where he wanted to go.
So this is where your accelerator model will really come into play. You've got to stop hanging around people that can't take you to a higher level. And me, I was introduced for that.
He came to me and I was head and shoulders above where this other network was in terms of how to grow business. And so I can uphold him from $60,000 a month right up to $600,000 a month. And I think it took us around about 10 months or something like that.
So he exponentially increased his business because we put it on a right marketing and we built a right team so he could move from being the manager 'coz he started up as a sole proprietor and build up to manager and that's why he came to me and he was just exhausted.
He was doing a million house and so he can build a team, put automated marketing in place, taking up the progression chart and then taking up to get maximum returns on launch curve.
However, the challenge with the launch curve is you need to continue executing 'coz you cannot get into this level and think, "Hi, I'm here. I'm a business guru."
You need to continue executing to keep that thing growing up. And that's where you can really get exposed on this. But to go from, like, a takeoff curve to a launch curve you just need to switch and that's a lot, and that is powered by your belief.
So, we're done with take off, we're done with launch curve, let's do the less sexy one. And this is called the slow burn. And this is the time. Okay let's say this is time, this is money. Obviously you are earning more money when you are going up this far but this is the length of time.
What you'll notice with this slow burn is, it's how they are going up at all with the money. And this one sucks to be honest. People in this growth curve, they're putting on team, they are putting products and services and applies and they're just not getting any return from it.
The problem with this curve is you can be defeated. And the challenge with this is your business isn't fully developed. Whereas in the launch curve you've got some development in place but it is not being utilised. This long slow burn is, a business hasn't being developed yet.
So it's not fully developed to be able to be take off. So this section here is the tedious bit. And that's what hurts a lot of people. And this is where they start going "Am I doing the right thing?". This is where you need to speed things up.
You need to hassle where you need to bring people in to use to work overtime to bring this time back so you can start going up. So you need to get your people into place, your products into place, your marketing into place, your warehouse into place, your location or whatever it is you need to act fast, you need to go. You need to hassle so we can get to this part here.
Alright, so the next one is a long slow burn that's unsexy one. Now, what we gonna do here is we gonna go to the shift. I think it's called the lift off. So we go lift off curve.
So this is where you are going along, you sort of, a bit of slow burner and all of a sudden you go booom! You inflect, it's quite aggressive one as well, then you lift off and you just go.
So the key thing here is there's a fundamental shift in the business. So this is kinda where you were leaving things or was taking time. And all of a sudden, things worked and then the business took off and then we're into the section as well. So this is a significant change in the business circumstances.
And again once you're in this growth bit here you need to continually execute and hopefully you got a team in place on the accelerated chart where you're not doing work.'Coz if you are doing the work on this, it's gonna fall over once you start to employ people if you're not able to build the team well because they are not gonna be able to execute like you did.
And you get sucked into this superman syndrome of saving the day and everyone in your team will know that you've save the day. So therefore they will be working heaps and heaps of hours and that's the pits.
So this one here need a team into place so you can continue to execute, alright? And the thing here is you just need to trust your instincts. Like on this long slow burn. You need to trust your instincts so what you are working on is going to work.
And then once you start going up, you start getting results. Take your results and invest it back in your business to continue to grow.
What things that happened to a lot of businesses once they go through this growth section, whether rewards start coming for them, they start to pull the money out to the business 'coz they've worked so hard to get those rewards.
I need to caution you on that 'coz the closest time you gonna go under is during fast growth because your cashflow probably wouldn't keep up.
So make sure you are using that money correctly. Whether it's in your business to reinvestigate to keep you going, or in other marketing strategies or to better team members or if you're pulling it out and putting it into investments or long term holding it or splashing it around. 'Coz you're probably gonna need it once you go through the growth section.
Now the good point here in any of these growth curves you can switch and change. And it doesn't mean you have to stay at once. So you might be on a slow burner and all of a sudden you go to you can switch it so rather than going to there you can switch it like a, like this one, like a lift off here.
Or you can turn it into a take off or you can turn it into a launch as well. And that's just about being aware of where you are on the graph and knowing what it is that you need to do.
So these guys here needs to be, these guys here are on the launch. They need to get a good team in place to continue to execute. On a switcher they need to work faster in this section to be able to switch it. Also the lift off, they need to switch it off early so they can get the results.
In the slow burner, they need to get work on the development of the business faster so they can get the results a little bit earlier on the take off curve. That, to be honest, is the take off. That's the best one that you wanna see.
Actually it's boring to be on because you continually execute things but if you can work a way out of the business and get your teams to do it, if you're on that growth curve it's called trigger.
So here we go, the four growth curves and if you can take that with the knowledge of the accelerator, with the knowledge of the progression, with the knowledge of how you use your team, your time and your money,
And deal with your fears and all the different things that we talked about in this program of The #ADD10GROWSHOW series so far it's gonna help you accelerate your business growth to epic levels a lot faster and a lot sooner.
So if you like this program, this particular episode I'd love you to share, comment and tag all the people that you think would love to hear this or need to hear this to help them with their business growth.
My name is Casey Gollan. I love to have you on board on days as clients. We do Add10Coaching, we do Add10Services to help grow businesses.
So come on by our website add10million.com. Get yourself a free cheat sheet from our website whether it's on Adwords, Facebook, SEO, LinkedIn, Lead Generation, and also Coaching.
So, thank you very much for listening and we'll talk again soon. Bye.